a kindler, gentler חודש אלול

Reb Manis haCohen Friedman may not know this, but he has given hope to many, many of our Jewish brothers and sisters with this short promo. No longer must we be pressured during the חודש הרחמים והסליחות, which is named as such for a reason! It's a much more hopeful and positive message, and no doubt is a more correct way to serve the Holy One. Hashem wants you to come into his palace, and if you won't come on your own he'll go out to the field to get you to come in. He also gets his kicks in by contrasting the "Misnagdic" approach to the Chassidic one. All in good fun.