Is this the mentalblog influence?

It seems to me that recently pictures have been published, and biographies printed by the "unofficial official" Chabad websites that we would not have seen years ago. Much of this can be attributed to the fact that outside authors, professors, and historians have been digging deep and publishing their finds. This in turn has made Chabad look like a bunch of coverup artists. The best response to accusations like this is usually to publish these finds yourself, and COL has been doing it lately with the help of Yosef Y Kaminetzky of Kfar Chabad, who found many photos and artifacts related to the Rebbe and his family. Above is the latest find, a heretofore unnamed person, who judging from recent other pictures they published, is probably the Rebbe's first cousin, Menachem Mendel Schneerson, son of his uncle Reb Shmuel.