Trying to reclaim the ModOrthodox?

Koren Shas

It's no secret that Artscroll is a Charedi company. Yet over the last two decades they've managed to corner the whole Modern Orthodox market when it comes to Torah literature, with most, if not all, Young Israels, etc. stocking Artscroll sidurim, chumashim and gemoras. While Steinsaltz gemoras were popular for a while, it didn't take long for the more Modern Artscroll shas to take over as well. I speak of the English gemoros. I'd venture to say that many in the MO community were not happy with the "black-hat" takeover of their lives and were looking to end what they saw as an unjust takeover of their Torah lives. But what could they do? the juggernaut was too big and strong, so they threw in the towel and stocked their shelves with as many AS seforim as they could get their hands on. But now it seems like there may be hope for those non-Artscrollers, and it comes in the form of the Koren-Steinsaltz Shas, a modern Shas that stays  with the traditional as well. The pronunciations just like the MO like them, with a nice, classic, Vilna Tzuras HaDaf. I don't know for sure if this was Koren's intention - to chip away at Artscroll's market share - but they may very well do it.

We wish them lots of success. Buy It Here or at Eichler's