Sunday, June 3, 2012

Trying to reclaim the ModOrthodox?

Koren Shas

It's no secret that Artscroll is a Charedi company. Yet over the last two decades they've managed to corner the whole Modern Orthodox market when it comes to Torah literature, with most, if not all, Young Israels, etc. stocking Artscroll sidurim, chumashim and gemoras. While Steinsaltz gemoras were popular for a while, it didn't take long for the more Modern Artscroll shas to take over as well. I speak of the English gemoros. I'd venture to say that many in the MO community were not happy with the "black-hat" takeover of their lives and were looking to end what they saw as an unjust takeover of their Torah lives. But what could they do? the juggernaut was too big and strong, so they threw in the towel and stocked their shelves with as many AS seforim as they could get their hands on. But now it seems like there may be hope for those non-Artscrollers, and it comes in the form of the Koren-Steinsaltz Shas, a modern Shas that stays  with the traditional as well. The pronunciations just like the MO like them, with a nice, classic, Vilna Tzuras HaDaf. I don't know for sure if this was Koren's intention - to chip away at Artscroll's market share - but they may very well do it.

We wish them lots of success. Buy It Here or at Eichler's

18 comments:

azigra said...

Yes, but what about all the Daas Torah letters in the front of Artscoll getting involved in business and telling us which books to buy? How can we bypass this Daas Torah?

Hirshel Tzig - הירשל ציג said...

maybe they have DT letters too, no?

Babruisker said...

No mention about the Koren Siddur/Machzor?!

The have already reclaimed the market! פוק חזי

Their translation, simplicity, elegance and overall professionalism is in a different league...

see here for example
http://torahmusings.com/2011/09/rosh-hashanah-in-english/

Hirshel Tzig - הירשל ציג said...

די באברויסקער.... אז מ'גיט זיי א פינגער ווילן זיי א האנט

tomoshaver said...

theu advertise that they will finish this work in 7 years, a Daf Yomi cycle... thats a big risky investment... millions of dollars.

tomoshaver said...

Babruisker
"Their translation, simplicity, elegance and overall professionalism is in a different league..."
the Masses care only for simplicity...Kol Deposhit Maleh Tfai.. all other stuff is for elite..Roisi Bnie Aliyah Vehim Mihotim..

ACK said...

They put nekoudos in the Tzuras HaDaf? Does Tuvia's know about this?

Yanover said...

How many modernishes actually sit and learn? IYH this will help them reclaim limud Torah and frum up a bit.

as for steinsalz, he states that his gemora isnt for the stam bucherl/yingerman. its for an academic look at the shas, for getting a understanding of the plants, architecture, and sciences mentioned in shas. its an intelectual shas inspired by Jewish Studies in universities. It could be helpful for a lamdan, sure the ragachover would like it. steinsalz is a groise chochem. but the modernishes accept him because to them he provides a watered down and "academic" instead of holy Shas. that was not his intent.

Hirshel Tzig - הירשל ציג said...

does Tuvia have a monopoly on nekudos?

Yanover said...

Why did they print it LEFT TO RIGHT???

Tibi Lotzi said...

Yanover
"as for steinsalz, he states that his gemora isnt for the stam bucherl/yingerman"
where does he state that?

Tibi Lotzi said...

Yanover
"How many modernishes actually sit and learn?"
you know ?or you have a prefab answer?

F.Y.L. said...

My English Koren-Steinzaltz Gemara Brachos just came. It's stunning, with old haskamos from the Lubavitcher Rebbe and R' Moshe Feinstein.

Fed Up In Peoria said...

Of course they want to eat into Artscroll׳s market share. Any thing they sell will be chipping away at AS dominance.
Koren Tisha B'av kinnus is indispensable.

boropark said...

Tomashover,
Who was your rebbe for kriah???
With your ivry you could be a chbdsker shliach.

."Roisi Bnie Aliyah Vehim Mihotim.."
Loved this quote from you!!!!

'אקדמה א said...

הצד השוה שבּהם שמכשילים את הרבּים, להדפיס משבּשת דברי חז"ל בּלשונות נכרים, ולהפיצה על פּני תבל, רובּה לתלמידים שאינים מהוגנים, ורוב רובּה לנוצרים ולגויים אחרים, ואין פּוצה פה ומצפצף

tibi lotzi said...

'אקדמה אsaid...
הצד השוה שבּהם שמכשילים את הרבּים," להדפיס משבּשת דברי חז"ל בּלשונות נכרים, ולהפיצה על פּני תבל, רובּה לתלמידים שאינים מהוגנים, ורוב רובּה לנוצרים ולגויים אחרים, ואין פּוצה פה ומצפצ"
why did the Cs not think of that problem when he gave the haskoma for Dr. Fiener?
Why did they print the holy Tzena Urehene in hungarian, it is 90% chazal?


















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YMCA! said...

"Why did they print the holy Tzena Urehene in hungarian, it is 90% chazal?'

why why why YMCA! do you know how many goyim where reading the Tzena Urehene ?