4 months of preparation for RAK's 50th Yohrtzeit. Wow! Even in Lubavitch they do 2 months, tops. כל הכבוד to the folks at BMG, they're firing on all cylinders. Every week every publication has ads and advertorials, ad salesman are seeing green! The man standing in the 3rd page next to RAK is obviously NOT his son Reb Schneur, it's Neuberger or Kramer from NIRC. Even I know that. They should have knowledgeable people identifying Rabbonim at newspapers and magazines, not נשות חיל.