About Time

Iyar, 5770

You may have seen the new Z'man magazine at your newsstand or supermarket. You may have been intrigued by the $2.75 introductory price and bought it - for the wife and kids, of course. You, of course, have no time for it. What makes this different from all other frum English language publications is that it's packed to the gills with real reading. No fluff, no rambling on about unknown characters (or little known) who "revolutionized" and "pioneered" this and that. No preaching to the choir, and no interviews with guitar makers. There also seems to be no agenda here; which is amazing in this day and age. No "I'll scratch your back if you'll scratch mine," and no paid advertorials that look like real stories. No press releases either. Just good reading. Long reading. Reading that can take a month of Shabbosim to finish, which is good, since it's a monthly magazine priced right - check that, it's basically a small book, not just a magazine. Reading that gives you all the facts about current events and issues that concern and interest many of us across the spectrum of Jewry. And best of all most of the issues are general ones, not necessarily of Jewish interest, but definitely of interest to Jews, no matter what background. I was skeptical at first, not imagining that a new Heimishe publication could bring anything new to the table, but I was pleasantly surprised. Instead of a plethora of boring stories and features, what we have now is a few stories and current events that let you get the complete story, not some sanitized abridged new-age version with catch phrases. Issue 3 is way ahead of Issues 1 and 2, and we can look forward to the improvement from month to month based on the progress it's made in its short history.