All the Chabad sites are very excited, as if this was another sort of כיבוש
See the article in the WSJ
אזא איינער פלעגט די באבע ע"ה רופען א "בעטיאר". וד"ל
It's somewhat funny to watch, his videos from years ago poking fun at Crown Heights and Lubavitch culture - or at least it was. You could do with keeping your young kids from watching it, even back then. Then for a few years he lay low. Now he seems to want to go further. Moves out to LA and wants to rub elbows with the Hollywood types. Wants to "bridge the gap." Where have we seen that before? Oh, yes. And that didn't end very well. I don't have talent he has, so I can't relate to the yetzer hoRah he has, but there are other ways to use talents. I've never been to Hollywood, but people that have been tell me that once you get involved with showbiz, even on a much less formal level, even only on the production side, not actually needing to act or sing, it's tough to maintain any standards you may previously have. No matter what kind of gap-bridging you may have originally wanted to do. At least don't shlep Lubavitch and the Rebbe into the discussion! I'm not here to give you mussar, chas vesholom. I mean, Lubavitch is all about positive reinforcement, right? Mussar is for snags, I know. But I would like to tell him, that before he gets too involved in that culture that he discuss it with a competent mashpia, maybe a mashpia that has better foresight and common sense than the other guy's mashpia, who was a bit naive, shall we say, about what a full-fledged singing career might do to a freshly-minted Baal Tshuveh, or any frum kid, for that matter! Other than that all I can say is lots of luck, Mr. Pellin!