I recently came across the site and was quickly impressed. It's clear, concise and uncluttered. You see everything right in front of you, without those lousy flashing ads distracting you eyes. Yes, it focuses on Chabad and Chabad happenings, but it also branches out into the general and Jewish world. The layout seems to be modeled after the Drudge Report, and the name is a catchy one too. He links to blogs and other websites with a twist of his own in the link telling you his opinion of the story, which gives the reader an idea of what he/she's gonna read.
I wish him lots of luck.