Photo by AcheinuIt seems like everywhere I turn now I see stories about wonderful
Kiruv work being done by "
Kiruv professionals" (what in the world?) somewhere in the world. This week's English
HaModia was full of it, from
Kiruv at Rutgers by some guy, to
Lag BaOmer barbeques by Russian
Kolelim, to a
"Kinus HaShluchim" (for lack of a better term) of
Kiruv Kolelim, to a whole insert singing the praises of
Acheinu, an unheard of organization that already put thousands of kids in
Yeshivos! (how do they manage that before starting?!) I know that G-d has a sense of humor, but this is way beyond funny. Here I am trying to be part of 'Klal Yisroel" by reading the
"Torah" newspapers of our time, and all it does is have the opposite effect, it makes me hate myself for so missing the boat on this. After all, not only is the
Torah firmly entrenched in Lakewood and
Bene Beraq, but even
Kiruv, real
Kiruv blessed by the
Gedolim, is also done by them, and with unbeleievable results. How could I miss the signs?!
According to the brochure distributed by
Acheinu in this week's
HaModia, Thousands of invisible children are now learning in invisible
Yeshivos with great humility and without the PR and propaganda machines that run Lubavitch. They don't eat and don't shop in stores. They never attend
shuls for fear of attracting attention to themselves and the
Kiruv professionals that brought them back to
Torah, and they never marry and start families for the same reason. They're to be commended. And all this was done by a rich guy in Toronto who decided that this is what should be happening now;
Kiruv. He started with
Dirshu and went on to
Acheinu, and all the
Gedolim snapped to attention upon seeing a guy with some money from Toronto. Truly
"rebbe mechabed ashirim." Who knows what he'll do next? maybe it'll be some kind of
Shidduch initiative with instant results!
The only other similar phenomenons that I've seen in my lifetime are the
Nechomas Yisroel Organization, which according to their most recent ad campaign, has placed
TWELVE THOUSAND CHILDREN in
Yeshivos, and the incomparable
Oorah Kiruv Rechokim. Nechomas Yisroel's claim is all about kids who would've otherwise gone to Public Schools. Talk about "Pulling a fast one," This goes beyond fast. If there were 120 kids placed in
yeshivos by them it would be saying a lot. And the propaganda that went on these years, with the "75 dollars saves a
Neshoma," as if any
Yeshivah would take a Bukhari/Russian kid into their school for seventy five bucks, makes Boro Park and Flatbush Jews look as gullible as ever. But that's all it takes these days to get yourself on the map; campaign as if you've been in business for thirty years, and you needn't show any actual results, just pictures of young men with their arms around the shoulders of dark-looking kids.
Oorah appealed to the more sensible side of us Jews; they promised us vacations and silver Menorahs, computers, and 800 dollar baby strollers and we were never the wiser. They must be doing something good if they can offer such prizes for a five dollar raffle ticket, no? We never asked the tough questions; like what do you
ACTUALLY do that I should spend my
Maaser money with your organization? Or where are all these children that you supposedly placed in Yeshivos? Or where are the families that all became frum from that supposed seminar you offered a few years back? Those silly Lubavitchers, with all of their picture-taking and websites have nothing on these
Acheinu/Oorah/Nechomas Yisroel guys. Even
Aish and
Or Someach seem to be dwarfed in comparison to the
Acheinu powerhouse with its
"Beis Chizuk" network. The trifecta here has taught us a new lesson in the art of advertising and marketing your product, an approach that has yet to be picked up upon even in this nation's higer institutions of learning.