Beats me. I think they're alienating many readers with this article. No need to bring it up at all. They don't gain readers from publishing it. It's not like they're writing about Lubavitch of Reb Hershel Schechter and thus adding YU Yeshivishers or Lubavitchers to their readership. Here it's a lose-lose. Plenty of their readers are Mamshichisten and thus see Reb Shmuel as their mentor and leader. They support the demonstrations and are deeply hurt by the fact that their Yeshivishe brothers are selling them out. Just stick to the usual veyberishe issues and you'll be ok. You hear me Rabbi Grylak? I know from what I'm talking.